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News

Paulhan & Associés advises FullSIX in the acquisition of a shareholding in Backelite, a specialist in mobile phone marketing

December 2006

FullSIX, a European leader in interactive and relationship marketing, takes a majority stake in Backelite.

This agency is specialized in the field of marketing applied to mobile phones. Its offer is oriented on the one hand towards cell phones operators, in particular MVNO, in proposing turn-key Wap sites and, on the other hand towards clients for cell phones marketing applications such as SMS, MNS, games, Wap or community sites.

Paulhan & Associés advised FullSIX on the joint-venture process with Backelite.